The world’s first invisible pop-up store brought limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA. | Digital. VR, Social, Street

Site design for airwalk.com, in addition to the main nav items the site featured an athlete's music proram and original games.

Work done in collaboration with Y&R NY | www.yr.com