Art-Venturous: The state of mind where art and adventure merge. This brand platform declaration was designed for Napapijri, a European outdoor clothing brand.
Art-Venturous has become the cornerstone of all communications, allowing the brand to claim a unique territory for itself as fashion outdoor wear with a conscience. Which raised its profile and recognition factor in a very crowded space.
We focused on the world of land artists who work in union with nature. For the launch campaign we commissioned Clémence Seilles to create the Alpinsail and installed it on a mountainside in Solden Austria.
Campaign | Social | Content | Branding | Film | Experiential
Work done in collaboration with SelectWorld, New York | http://selectworld.com