To create a deeper connection with consumers at Coke sponsorship events we came up with The Coke Ribbon. The ribbon goes beyond data collection and tracking. The Ribbon is a physical experience. Feel the vibration on the players on court at The US Open as Stan Wawrinka volleys with Nadal. Feel the rumble of the cars at Daytona as Coke sponsored drivers downshift into a turn.
Watch the film here and you'll understand.
Agency | Wunderman NYC
Concept. Design. Experience. Wearable.